A leading Nigerian professor has urged both government and private investors to boost funding and support for the country’s art and creative sector, emphasizing its potential as a driver of economic growth and cultural development. Speaking at a recent conference on creative industries, the academic highlighted that Nigeria’s rich cultural heritage and vibrant talent pool remain underutilized assets that could generate jobs, attract tourism, and enhance the nation’s global cultural footprint.
The professor noted that while Nollywood, music, and contemporary arts have gained international recognition, there is still insufficient infrastructure, training, and financial backing to fully realize the sector’s potential. He called for the establishment of grants, creative hubs, and incentives for artists, designers, and cultural entrepreneurs to nurture innovation and sustainability.
He further stressed that investment in the creative sector can contribute to youth empowerment by providing alternative employment opportunities and reducing dependency on traditional industries. According to him, supporting arts and culture is not merely about preserving heritage—it is an essential component of economic diversification and nation-building.
Observers believe that increased attention and funding for Nigeria’s creative industries could position the country as a leading cultural hub in Africa, enhancing soft power while creating measurable economic benefits.
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