Two Nigerian twins, who have been making waves in the media and entertainment industry, have officially launched Zugu TV, a digital streaming platform designed to connect Africans living in the United States with authentic content from home.
The platform, which went live this week, is aimed at bridging the cultural gap for Africans in the diaspora by providing access to Nigerian movies, music, talk shows, cultural documentaries, and lifestyle programs. According to the founders, Zugu TV is not just about entertainment, but also about preserving African identity, values, and traditions for those who might feel disconnected while living abroad.
Speaking during the unveiling, the twins emphasized that one of their major motivations was the increasing demand among Africans in the U.S. for credible platforms where they can watch original African content without limitations. They highlighted how Zugu TV would showcase not only Nollywood and Afrobeats but also promote rising African creators and storytellers who often lack the visibility provided by global platforms.
They also noted that the platform will help second-generation Africans in the diaspora stay connected to their roots, learn more about their culture, and develop a sense of pride in their heritage. The initiative has already started attracting attention from investors and African communities across major U.S. cities, who see it as a step toward strengthening cultural identity and connection.
Industry analysts say the launch of Zugu TV comes at a time when the global appetite for African creativity is at an all-time high, with Afrobeats dominating international music charts and Nollywood emerging as one of the most prolific film industries in the world.
Zugu TV is expected to roll out mobile apps and subscription packages tailored to African audiences abroad, making access seamless and affordable. The twins affirmed that their long-term vision is to expand the platform beyond the U.S. to serve Africans in Europe, Canada, and other regions of the world where diaspora communities are thriving.
More than news- Its Icegate