Prominent political activist and lawyer Deji Adeyanju has sparked a fresh debate regarding the financial aftermath of winning Big Brother Naija, questioning if the grand prize money is fully received by winners. Adeyanju took to X (formerly Twitter) to express skepticism, pointing out that many past BBNaija champions appear broke or financially struggling not long after their victories despite claiming multi-million naira prizes.
His comments came shortly after Imisi was crowned winner of BBNaija Season 10 with a reported ₦120 million prize. Adeyanju’s post asked bluntly, “Do they really give BBNaija winners the prize money? The reason I’m asking is because many of them end up looking extremely broke thereafter.”
The post ignited wide-ranging reactions among fans, former contestants, and social media users. Supporters argue that financial mismanagement and lifestyle choices contribute to winners’ perceived impoverishment, while others suggest that deductions for taxes, management fees, endorsements, and promotional expenses reduce the actual payouts. Some fans called for transparency from the show’s organizers about prize disbursement procedures.
Financial experts note that sudden wealth requires careful planning, and many winners face challenges adapting to newfound status and managing brand deals effectively. Imisi herself, in pre-finale diary sessions, admitted uncertainty about how to handle her prize money and expressed intent to seek financial advice.
The debate highlights broader concerns about how reality TV winners navigate sudden fame and fortune in a competitive, often volatile entertainment industry.
More than news- Its Icegate